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Thursday, April 23, 2009

Nokia contest Apple's portable running procedure into a location to guru assassin

By Zou cheaponsale

Global wireless telephone market by the contradictory influence of financial urgent position, in 2009 the international wireless telephone shipments will drop 8.3% (IDC projected data), and smart wireless telephone market contrarian expansion, in 2009 international intelligent wireless telephone shipments will increase by 6% -11% (iSuppli anticipated data). Admoc from another set of facts and numbers displays that: iPhone OS functioning scheme in the international wireless OS market share by half a year before to 4% development in February 2009 to 33% of Symbian's market share in the identical time span dropped 64 per hundred from 43 %, Windows Mobile market share from 13% to 7%. The identical report furthermore disclosed that G1 the first Android wireless telephone market at 3 months after the United States smartphone market share of 5%.

Exclaimed the industry: the down turn of the Nokia Terminal king! The down turn of Motorola's wireless telephone commerce are significant, but the down turn of the Nokia wireless Internet commerce event. By Sony Ericsson, Motorola, Samsung and LG of the strike, which is Mobile Jianghu; Nokia by Apple and Google's strike, it is wireless Internet arena. Only this way can we interpret why Apple and Google as a wireless peak new employees quickly.

Apple's success: look out of Terminal Terminal

iPod does not lie in the continued success of the iPod, but iTunes, iPhone does not lie in the continued success of the iPhone, but iTunes, mobile me, app store and other services and applications. iPod and iPhone products are excellent, but only as a tipping point, the success of product innovation to serve the needs of innovative writing. Nokia and other traditional manufacturers want to catch up, but also at product innovation and service innovation efforts of these two aspects of pain. Telecom Consulting Derui think, OS is the key.

Product research in the development consider, iPhone customer understanding because of the close to exact, because it is a comprehensive programs and hardware incurable from the crunchy yield have to guru in rank to guru the hardware OS authorize production. Windows portable guru certificate and authorization weighed against to hardware manufacturers have the agency to realise the exact hardware and programs co-ordination, the superiority of both boundaries are playing to the limit, so as to wares research gives a many deal of room.

Innovation in the service, iTunes, Mobile me as well as the iPhone's app store, etc. Services are based on the killer OS development, and through an open SDK to control the right to review applications, which play a third-party developers can also churning of ideas Application denied. Audit apps for the healthy development of the app store is very necessary to flaunt open on google at this point is also unambiguous. apple mastered the OS, on the possession of the autonomy of service innovation, or creative genius also need to leave the hands of others.

Nokia's dilemma: looking ahead to the expansion of service localities

Nokia is an cumbersome role. On the one hand, as the incurable environs of the ruler, has an enviable buyer base; On the other hand, the paddock in the incurable alternatively of a tough market location sanctions operators to a high degree of vigilance. Objectively estimate, Nokia's customer foundation is only mirrored in the store, in increments, in actual, brainy portable handset users, the poor performance. In augmentation, Nokia is in addition the fault of the customer control: manipulate from the bodily purpose of scenery, until freshly a wholly-owned Nokia to pay for Symbian, Nokia's only whole manipulate of the running procedure, from the purpose of scenery of locus of manipulate, users of Nokia's photograph in the eyes at more is a fabricator, and do not exemplify a society, brand label dedication worries exist.

Early in 2006, as showed by Nokia from the "Services and Software" to "terminal apparatus R & D and manufacturing" to "market operator" means the worth flexible chain of bonds into its enterprise subdivision, and to "services and software" as the strategic purpose, and subsequently brought out a large number of acquisitions to supplement its portable Internet services and the accumulation of applications. However, the recital of their markets, these efforts look like to be the tough consequence of the iPhone was routed. Symbian's bloated and cumbersome verification are the principle elements, in item, because of the justifications for the running procedure, the surviving portable handset can not entry to many of Nokia OVI Store. Another justification is that Nokia in the portable Internet the most deduced in Japan, South Korea and the United States market share is very constricted, though the precise justifications change, but operators are one of the key customization. Operators effected in the vigilance of Nokia Nokia's effect only survive in some nations in Western Europe and arising markets.

With the iPhone's quick advance in market location, operators may be mindful of the iPhone's reliance, consequently, chances survive Nokia, the premise is still in its wares research and service innovation. Nokia 5800 from the recital at the North American market, the Nokia yield at demanded many of improvements, service deductions in the paddock can view frontwards to.

Internet forces: the market into the incurable

Google is a special role. Can not be ignored is the powerful software Google R & D capability, computing resources and the Internet in the traditional areas of the tentacles everywhere. OS and other mobile phone owners do not like, android market's immediate objective is to rapidly enhance the competitiveness of the android operating system, rather than to sell existing OS users store their applications. Therefore, Google does not get any software sales revenue. The Android platform will be the ultimate goal of the mobile eco-web, and the accumulation of its Internet resources transplant, achieve growth in the next decade. In addition, Android mobile OS is only as a starting point, the ultimate aim is to become a PC and mobile devices, including all equipment, including a unified platform.

Although there is no clues that Google took part in the hardware conceive, but its UI conceive capabilities competitor Apple can, thus, android wireless telephone is worth looking ahead to the merchandise innovation. Innovation in the service, Google Mobile Internet and essential vigilance to the distinction between the Internet, much continues to be not only to Internet submissions and services transplantation.

In supplement, Microsoft's wireless OS in the locality of the rudimentary elongation of the PC Windows enterprise model. As a service discovery, Microsoft presented the apple crop hold Windows Market for Mobile. Telecom Derui good recommendations does not: First of all, its major support HTC bivouac google and apple crop are evolving close partners, Microsoft's proficiency to negotiate; Secondly, WM market share and built up over the years has been the iPhone wireless submissions after rest, there is no benefit to talk first.

Terminal from the present development, solidly grab the wireless functioning scheme wireless terminals are the only way to state, is the only way to double-check that the client experience. - 18780

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