Not overlook the biggest automobile market of China's strategic restart Renault
April 16, before the F1 Shanghai place and before the unclasping of the Shanghai International Auto Show, in addition just in time, embracing SUV for instance the Toyota RAV4-intensive liberated in April, issued in Shanghai approach Renault new motor vehicle - the first SUV corrego satisfied of the city. Renault Chief Executive Officer, Greater China Chen Guozhang on China's automobile market, Renault and other subjects of China's strategic nonachievement to accept an interview with a reporter.
- Greater China of many meaning for Renault
"In the prevailing horrid monetary circumstances in the world, China is the only yield and total sales have advanced auto market, but in addition the most lucrative SUV market." Chen Guozhang said, "have many meaning of the establishment of the Greater China region. The first China this year, has become the world's greatest market; Second, as the world's greatest brand label, was not winning in the Chinese market, it is inconceivable. Renault to set up the Greater China territory, presenting the Renault on the elevation of the Chinese market alertness to, and the Renault of long-term development in China's desperation and confidence. "He said that Renault will be the mainland China market in Greater China as the center, efforts to realise the wares sales approach, selling assets and human supplies to endorse the synchronization.
In a reporter's inquiry, Chen Guozhang Renault candidly summed up the Chinese market over the past missed a kind of reasons.
Chen Guozhang said: "The first is timing. As far as I understand, when the Renault in the world There are some large tasks under way, encompassing in India, there are some districts in the development of new markets, but the assets are limited. second, likely because of the French head agency of China's development does not have a very clear comprehending, which arrive from persons who drive sufficient job places can be seen. For demonstration, in 2004 the trades of Shanghai Volkswagen traded more than 400 emblems vehicles, with Renault's position was similar. But today, persons close to the aim of 20,000. Shanghai Volkswagen is a means to accomplish through three changes: First, adapt the organizational structure, can drive a direct connection with the head agency of the individual from ; Second, re-engineering goods, a large number of foremost merchandise launch; Third, imported vehicles at that time to glimpse the change in principle, market share expanded substantially. Therefore, I now proceed with them is precisely the identical way. "
- The introduction of the new force in China
Great importance to the Chinese market is not only remain in the plan, Chen Guozhang said: "This year, the headquarters will be allocated over 80 million yuan estimate the additional marketing investment, in the first quarter has been inside for three months, the investment budget of 20 million . the next three years, but also the introduction of 14 new vehicles, the end of this year will introduce five products. This five cars will be racing mainly sports cars, F1 racing this year is the most important resources Renault Alonso we spent 46 million (U.S. dollars) of wages for one year, please come in, and is the world's most expensive car the most important one of the star, this resource is also very important. "
He said: "We have started to perform a comprehensive promotional design, encompassing the trip, encompassing the F1 vehicle to move to China."
Reynolds requested when the subject of China, Chen said the phase will not answer to this obstacle, because there are other departments. However, the value bound to the Chinese market will slowly extract from their achievements reflected. - 18780
- Greater China of many meaning for Renault
"In the prevailing horrid monetary circumstances in the world, China is the only yield and total sales have advanced auto market, but in addition the most lucrative SUV market." Chen Guozhang said, "have many meaning of the establishment of the Greater China region. The first China this year, has become the world's greatest market; Second, as the world's greatest brand label, was not winning in the Chinese market, it is inconceivable. Renault to set up the Greater China territory, presenting the Renault on the elevation of the Chinese market alertness to, and the Renault of long-term development in China's desperation and confidence. "He said that Renault will be the mainland China market in Greater China as the center, efforts to realise the wares sales approach, selling assets and human supplies to endorse the synchronization.
In a reporter's inquiry, Chen Guozhang Renault candidly summed up the Chinese market over the past missed a kind of reasons.
Chen Guozhang said: "The first is timing. As far as I understand, when the Renault in the world There are some large tasks under way, encompassing in India, there are some districts in the development of new markets, but the assets are limited. second, likely because of the French head agency of China's development does not have a very clear comprehending, which arrive from persons who drive sufficient job places can be seen. For demonstration, in 2004 the trades of Shanghai Volkswagen traded more than 400 emblems vehicles, with Renault's position was similar. But today, persons close to the aim of 20,000. Shanghai Volkswagen is a means to accomplish through three changes: First, adapt the organizational structure, can drive a direct connection with the head agency of the individual from ; Second, re-engineering goods, a large number of foremost merchandise launch; Third, imported vehicles at that time to glimpse the change in principle, market share expanded substantially. Therefore, I now proceed with them is precisely the identical way. "
- The introduction of the new force in China
Great importance to the Chinese market is not only remain in the plan, Chen Guozhang said: "This year, the headquarters will be allocated over 80 million yuan estimate the additional marketing investment, in the first quarter has been inside for three months, the investment budget of 20 million . the next three years, but also the introduction of 14 new vehicles, the end of this year will introduce five products. This five cars will be racing mainly sports cars, F1 racing this year is the most important resources Renault Alonso we spent 46 million (U.S. dollars) of wages for one year, please come in, and is the world's most expensive car the most important one of the star, this resource is also very important. "
He said: "We have started to perform a comprehensive promotional design, encompassing the trip, encompassing the F1 vehicle to move to China."
Reynolds requested when the subject of China, Chen said the phase will not answer to this obstacle, because there are other departments. However, the value bound to the Chinese market will slowly extract from their achievements reflected. - 18780
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