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Wednesday, May 6, 2009

Zero-interest rate car loan" can lift the automobile market Chunshui

By Professional editor working for himfr.

Shanghai Volkswagen has recently heard of a joint financial company for Volkswagen Santana Zhi jun which applied a model car 0 interest rate credit activities, the heart does not shock, but also felt a sudden a bright eyes.

0 spare-time activity rate, gives the first impression is that this model is signed higher to enhance sales. This is because the brand Santana is well-known in China, has for many years, China's population are to pay for Santana as a symbol of social relative standing, have the heart of it is perhaps impressed by the prolonged basically forgotten. Santana, thus, is a high-profile "stars", as prolonged as the "stars" transferred a tiny, that is a start for attention will be the news, it ought be said that the experience of modern society. Zhi jun Santana car 0 spare-time activity rates ought be supposed as a very blatant star of the "news", has rouse much public attention is of course inevitable.

Moreover, the competence of economic distributes are regularly an fiscal issue. For the same elevation of the couple funds adapted to pay for a car if the earlier one-time, and simply the latter component of the first for a car, where the remaining funds adapted to do other item first, if it is adapted to generate currency, if the efficiency high, the may receive more funds; if it is first adapted to do other valuable item, done the same and afterward to compensate the balance, it method that the same funds, the efficiency in the exercise of funds and the actual event of a diagram of appearances on modifications in access to more revenue. 0 spare-time activity rates, consumers do not deficiency to have funds for other expenditures to the consumer will be funds for other engages of time, consumers in this paddock will likely produce more "reverie."

Then, again an analysis of dissimilar districts of population will commonly Santana Zhi jun0 What would be their reaction rates.

First of all, Santana Zhi jun series models in the price between 124,800 yuan ~ 8.98, is a mid-size car, domestic car market, Chevrolet is facing the largest number of consumer groups. This is of course by the decision of China's national conditions. At present, about 13% of households reached Income 10 million-year mark. Year Income 10 million, this is just to buy a vehicle barrier, for a family of three, husband and wife duo is a force-free one year can buy a car, in accordance with the income can only be bought from a mid-range of family car. Decision in accordance with the income level of the characteristics of life, usually middle-class families so that their first consideration will not have to buy a larger economic pressures, cost-effective model. In this way, Zhi jun Santana in the middle class of China's car has been taken into account.

In this premise, if it is to reduce the threshold of the purchase, the majority of consumers naturally has great appeal. It is also well understood, one of three homes in order to buy a car, you scored 10 million in cash, even if affordable, would feel very distressed. After all, three homes, they accounted for 100,000 yuan in a large part of their savings, a one-time investment of all the 100,000 yuan, it may lead to their use of funds for some of the occupation, resulting in financial pressure. Therefore, do not rule out the possibility that the family will be suspended plans to buy cars. Volkswagen Santana financial Zhi jun carried out on 40% down payment, or 4.8 million in cash, the remainder of the money available to pay on the way, thereby lifting a lot of middle-class families the economic bottleneck car. At the same time, 0 interest rates, inflation in times of a economic environment, it seems that in practice it means that low-paid, at the same time, consumers pay a one-year period 6 thousand dollars per month in cash and no additional burden on lending rates. And 6 thousand dollars to pay if the feeling is still more difficult, Volkswagen Finance Corporation 2.99% of the biennium, this three-year period of 4.99 percent is much lower than bank interest rates low interest rates, the monthly repayment will be less pressure, which China's hundreds of millions of middle class families, on the more easier. Easier, which permits the degree of heart can be greatly enhanced, which means potential customers will be greatly increased.

Secondly, in addition to the attraction of middle-class families, there is a demand for near-rigid groups. That is, people get married. Chinese people always attach importance to marriage is unusual, dowry, dowry is unavoidable, as the economic level, the average family car has become of great importance to whether or not a symbol of marriage. Which take into account the economic conditions of the car to provide natural family cars are mainly economic, Zhi jun Santana a higher cost advantages, at the same time, taking into account the public and the reputation of many years of accumulation of Santana, as well as interest rates this 0 "temptation", believe that there are many new families will "ask", "try" the.

Furthermore, along with the development of modern society, whether a car has become a symbol of social status. In the hearts of ordinary people, a car means a person with better economic conditions. In the business world, is likely to take into account the benefits brought about by economic conditions of people will be more concern in the community. Work, communication, business, life, love and marriage will even have a subtle change for this purpose. Into the community will soon be just the youth, because of income restrictions, affordable, occupy less cash option will be more attractive. Because of this, the Shanghai Volkswagen joint public launch of the financial advantage of 0 interest rates have been demonstrated.

Therefore, it will inescapably seem the vintage emblem of "star" points to conceive a little report, the stream will ripple Chunshui, in order that the communal heart. And it is, it is just seated there, and after all cardiac action. - 18780

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