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Wednesday, July 1, 2009

Dereon Clothing - Sexy Chic Urban Wear

By Julian Kwandez

Although there are a lot of rappers, singers, and actors that have a signature clothing line, few have brought the sophistication and sensuality found at the House of Dereon. Singer, songwriter, actress and today mega superstar, Beyonce Knowles, started the company in 2006 with the help of her mother Tina Knowles, a talented seamstress who was responsible for most of the fashion worn by Beyonce and Destinys Child.

The genesis of the Dereon fashion line came from the buzz around Tina Knowles designs worn by Beyonce. The name of the company was taken from Beyonces grandmother, Agnez Dereon, a successful seamstress in her day. Agnez would make custom tailored pieces for private clients in Louisiana and became well known for her designs. The look of the House of Dereon Clothing is inspired by the different generations to which these women belong: Agnez's era in the 40s, Tina's era in the 70s and the contemporary era of Beyonce.

The mix of retro and vintage styles incorporated with modern hip hop influences and elements from Beyonce's Creole ancestry make for a one of a kind line that has quickly resonated with fans and achieved acclaim from fashion critics. Beyonce and her sister, Solange, model Dereon clothing, but Beyonce is more than just a model or figurehead. She also assists and contributes design ideas to the items featured at the House of Dereon.

Women of all ages can wear Dereon Jeans, but the Dereon Curvelicious line is for plus size women. Part of the appeal of the Curvelicious line is the wide range of jeans that are designed to fit curvier bottoms and hips. The junior line features more moderately priced items for a younger age group.

A signature look is created with bright colors, patterns, and luxury materials. Boot cut and skinny jeans, printed and baby doll tops, cropped denim jackets, hoodies, pencil skirts and jumpsuits are included in Dereon clothing, along with handbags, sunglasses, hats and active wear.

Dereon shoes are multi-toned and ultra feminine, with sneakers, sandals, boots, and stilettos included. Items in the line are affordable for most consumers and are cheaper than designer items found in other top brands. According to Tina Knowles, it was important to keep the prices reasonable for consumers while ensuring quality, luxury, and the couture touch. So if you are looking for a hot new style to take to the street, take a look at Dereon clothing. - 18780

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