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Wednesday, November 25, 2009

What Are The Precise Problems Of A Motion Picture Blockbuster?

By Ruth K Martinez

Whenever a Hollywood movie is made the objective is to create a motion picture that the public loves and that will become a smash hit. Take a good plot, throw in a few talented stars along with some special effects and voila', a huge box office success. But it doesn't always work that way. Sometimes a film will include everything that you think might make it a success and it still fails at the box office. There is no such thing as a sure thing in Hollywood.

There is certainly no threshold to the amount of cash that can be utilized in order to entertain us with a smash hit film. Then again, until the film in reality hits the movie theater and proves itself with ticket sales it is really a risk. Some directors seem to have the magical touch. There are also some actors who seem to be able to warrant a blockbuster hit, on the other hand, many a film has failed even with the most famous actors.

Hollywood has brought us what seems like millions of motion pictures and it would seem that they would know exactly what the public wants to see. However, popular opinion is erratic and there are no sure things. Sometimes a big-budget film with all of the seeming precise components for triumph still fails miserably at the box office.

One excellent and relatively recent case in point of a high-priced film failure is the 2005 film "Sahara". While it opened at the box office in a good way, grossing $18 million the first weekend and actually did reasonably well by generating $122 million in gross-box office sales the motion picture cost so much to make that the movie essentially lost money. This movie had expenses of $281.2 million during production but when it was said and done it only brought in sales of $202.9 million. That is quite a failure even by Hollywood standards.

Looking at the contrast, in'99, "The Blair Witch Project" really had the highest ratio of box office sales compared to production costs in American filmmaking history until 2009 when "Paranormal Activity" exceeded it. There are varying reports on the production cost of "The Blair Witch Project" but the highest estimation was at $100,000. This motion picture grossed over $248 million at the box office globally.

One of the major keys to producing a hit is to cause a buzz around the film via media treatment and frenzy. This helps create anticipation and contributes critically to a ticket sellout on the opening weekend. However, opening day revenues will never tell the complete story and a film must continue to make box-office sales in order to be thought to be a success.

With as many motion pictures as there are, you may think that Hollywood would have it down and know precisely how to cater to the public and bring them the movies that they love. However, part of the exhilaration for both moviegoers and producers is the fact that there are no guarantees. Even the most well-liked actor occasionally has a box office failure and even the most certain of movie storylines can stop working.

There will still be movies that are unanticipated blockbuster hits and of course there will always be movies that are unanticipated blockbuster failures and that is part of the appeal and allure of the movie industry. Because you never know precisely what the public will completely enjoy! - 18780

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