SAIC: expansion joint brand against the market trend
In the financial crisis on China's auto industry against the background of the formation of shocks, the Automotive Group's various brands, "multi-flowering" is quietly changing the pattern of "mutual heating" and "resource sharing" has increasingly become an important strategy. 20, SAIC's own brands and joint venture brands, auto show in Shanghai, focused on the passenger cars, commercial vehicles and parts of three major new products section.
Despite the volatility of the macroeconomic natural environment conveyed about by automobile market doubt, but the brand's SAIC is utilising this opening to enhance their grade of development. In the new vehicles and other localities of power to enhance the capability of unaligned innovation.
Dual-brand scheme SAIC
SAIC's recorded businesses to convey Roewe Shanghai Automotive, MG emblem of Grand total of 9 two forms display 16 vehicles the first full look, and a innovation for the world's first two models: the world's first MG vehicles as well as the 3G notion vehicle MG6 Rongwei N1.
Chih-Hsin Chen, complete overseer of SAIC passenger said that the Shanghai Automotive labels in their have camp, the first demonstration models of the formation of "a full range of multi-brand" the layout. 2009 will be the MG MG and Roewe to achieve the first year of full integration, but also the implementation of the Shanghai car "platform strategy" and "dual-brand strategy" start.
It is described that two unaligned emblems will accomplish "unified study and development, procurement unified, joined to create" the cornerstone of the starting of efforts to encourage "Unity Marketing," the junction use of assets, twice the brand's development and development will be "perfect emblem construction, advancement of merchandise sales "as the major task.
The view in the display, an SAIC boss said that the present dock groundwork yizheng groundwork, Nanjing Pukou groundwork SAIC has become the three foremost output groundwork for their own brands. "According to the design, these bases will no longer be founded in agreement with the emblem but to split up the purposes of merchandise platforms."
Opportunities for junction emblem
Although China has become widespread in the United States the biggest market out-of-doors the U.S. GM CEO Fritz Henderson is at the last minute canceled designs for Shanghai. U.S. General in its household urgent position opposite the new CEO has become the prime matters to be considered.
However, the auto show on the 20th, said Ding Lei, general manager of Shanghai GM, the U.S. government has clearly expressed his support for the three major automobile manufacturers. The purpose of the U.S. government not to make the demise of GM, but from the historical burden it into a new era.
He said that Shanghai GM business is an independent, a achieve finance system. No material how the prospects for the U.S. General, Shanghai GM not able to have an impact. In equity, as a business Shanghai GM, the modification in equity shareholders have to go through to the final disposition of SAIC, the shareholders are optimistic that Shanghai GM to ensure a firm shareholding structure.
During the demonstrate, the Shanghai General Motors has set free 6 novel motor vehicles, surrounding 1, the world's first commercial Buick thought car, the first Asia-Pacific 5 novel car, a novel Shanghai GM following scale of bulk exhibitors. At the same time, Shanghai GM also introduced the Chevrolet Volt electric-powered motor vehicle and improved Cadillac Cadillac Escalade two-mode hybrid vitality car 2 car front Environmental Science and Technology.
Ding Lei said: "The United States come to a widespread need is a methodical restructuring program. And to Shanghai GM, the need to address to better stand the gigantic promise Chinese market, to conceive a authentic development, operational capabilities and sales service mesh, step up on a new level. - 18780
Despite the volatility of the macroeconomic natural environment conveyed about by automobile market doubt, but the brand's SAIC is utilising this opening to enhance their grade of development. In the new vehicles and other localities of power to enhance the capability of unaligned innovation.
Dual-brand scheme SAIC
SAIC's recorded businesses to convey Roewe Shanghai Automotive, MG emblem of Grand total of 9 two forms display 16 vehicles the first full look, and a innovation for the world's first two models: the world's first MG vehicles as well as the 3G notion vehicle MG6 Rongwei N1.
Chih-Hsin Chen, complete overseer of SAIC passenger said that the Shanghai Automotive labels in their have camp, the first demonstration models of the formation of "a full range of multi-brand" the layout. 2009 will be the MG MG and Roewe to achieve the first year of full integration, but also the implementation of the Shanghai car "platform strategy" and "dual-brand strategy" start.
It is described that two unaligned emblems will accomplish "unified study and development, procurement unified, joined to create" the cornerstone of the starting of efforts to encourage "Unity Marketing," the junction use of assets, twice the brand's development and development will be "perfect emblem construction, advancement of merchandise sales "as the major task.
The view in the display, an SAIC boss said that the present dock groundwork yizheng groundwork, Nanjing Pukou groundwork SAIC has become the three foremost output groundwork for their own brands. "According to the design, these bases will no longer be founded in agreement with the emblem but to split up the purposes of merchandise platforms."
Opportunities for junction emblem
Although China has become widespread in the United States the biggest market out-of-doors the U.S. GM CEO Fritz Henderson is at the last minute canceled designs for Shanghai. U.S. General in its household urgent position opposite the new CEO has become the prime matters to be considered.
However, the auto show on the 20th, said Ding Lei, general manager of Shanghai GM, the U.S. government has clearly expressed his support for the three major automobile manufacturers. The purpose of the U.S. government not to make the demise of GM, but from the historical burden it into a new era.
He said that Shanghai GM business is an independent, a achieve finance system. No material how the prospects for the U.S. General, Shanghai GM not able to have an impact. In equity, as a business Shanghai GM, the modification in equity shareholders have to go through to the final disposition of SAIC, the shareholders are optimistic that Shanghai GM to ensure a firm shareholding structure.
During the demonstrate, the Shanghai General Motors has set free 6 novel motor vehicles, surrounding 1, the world's first commercial Buick thought car, the first Asia-Pacific 5 novel car, a novel Shanghai GM following scale of bulk exhibitors. At the same time, Shanghai GM also introduced the Chevrolet Volt electric-powered motor vehicle and improved Cadillac Cadillac Escalade two-mode hybrid vitality car 2 car front Environmental Science and Technology.
Ding Lei said: "The United States come to a widespread need is a methodical restructuring program. And to Shanghai GM, the need to address to better stand the gigantic promise Chinese market, to conceive a authentic development, operational capabilities and sales service mesh, step up on a new level. - 18780
posted by X - Men at
2:36 AM
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